David has been "thinking about it" for eight months
Feb 04, 2026David's been investing in residential property for twelve years. Done well. Knows the game. Has a good eye.
There's a commercial opportunity now. Better yields. Better tenants. Longer leases. A clear step up.
He's run the numbers. Twice. Had his accountant run them. Spoken to three people already in the development. Everything checks out.
Eight months. Still hasn't signed.
He tells his wife he's being thorough. She's stopped responding to this.
David's problem isn't the deal. David's problem is what the deal represents.
His residential portfolio sits around $2.8 million. Comfortable. Familiar. His nervous system has accepted this number. It feels like "his level."
The commercial deal pushes him past $4 million. Into territory his subconscious doesn't recognise as safe.
So his brain does what it's designed to do: protect him from the unfamiliar. Doubt appears. Manufactured concerns. A vague feeling that something's off — which David interprets as instinct.
It's not instinct. It's programming.
David's parents were comfortable but cautious. "Don't get too big for your boots" was said with love and meant as protection. He absorbed it as law.
Three other investors — same development, same numbers — bought months ago. Already seeing returns. David is still "thinking about it."
This is subconscious programming. David has a ceiling he doesn't know is there. Every time he approaches it, his mind manufactures a reason to stop.
His financial adviser tells him the numbers work. His accountant agrees. Nobody can figure out why David won't move. Because nobody knows to look where the actual problem lives.
Perry Mardon
