The six-figure charge you keep refusing to make.

business owner mindset business self sabotage founder psychology hidden beliefs about money perry mardon subconscious subconscious blocks to wealth subconscious scripts subconscious wealth patterns subconscious wealth sabotages the great book of wealth wealth psychology May 04, 2026

Say you’ve been undercharging. You know it.

You should be at $200/hour. You’re at $80/hour. The work is the same. The results are the same. The clients would pay it. Your peers charge it.

You don’t.

You write the new pricing into a draft email. You don’t send it. You think about raising it next quarter. You don’t raise it next quarter. You tell yourself you need more proof first. The proof arrives. You still don’t raise it.

At twenty billable hours per week, that gap is $124,800 a year.

Not a guess. Subtract eighty from two hundred. Multiply by twenty. Multiply by fifty.

A hundred and twenty-four thousand, eight hundred dollars.

You haven’t lost it to a competitor. You haven’t lost it to a market shift. You haven’t lost it to bad luck.

You’ve been paying it. Every week. To the part of you that doesn’t believe you deserve more.

That part is The Worthiness sub-personality. You have several. They run the show.

Every chapter of the book maps a different one and shows you how to rescript it.

Read The Great Book of Wealth — perrymardon.com/new-book

Perry