The trader who was not allowed to win
Oct 09, 2026An investor client came to me with lofty financial goals. He had the parts to reach them. An achiever that set the goals. An accountant, good with figures. An organised part that built his trading plans.
He had been SAS. After that, a mercenary. He had done horrible things.
Below the line he carried a part full of shame. And an inner punisher that did not agree with him doing well financially.
Shame and guilt decrease deservingness. The trading plan was sound. The man executing it had a sentence to serve, and the punisher made sure he served it.
The subconscious always wins when it is set against the goal.
The case study is in the video.
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