You Didn't Start a Business. You Built Yourself a Job.

Episode 1: The host gets read.

Two jars of unseen questions. One live read. The subconscious patterns capping your income, named in minutes.

Briony Winchester runs the format: a technical question, a patterns question, a guest read, then anything she wants. Neither she nor Perry sees the questions first.

Episode 1 answers two. Why do some businesses grow effortlessly while others struggle? Most owners don't build businesses. They build themselves jobs. You work harder than anyone you know. Your income doesn't match. This is why.

And the two subconscious patterns keeping business owners and investors poor? Hard work and deservability. Perry names both, then hands you a test you can run today. Take 15 hours a week to think and strategise. Watch what your guilt says. That guilt is the pattern.

Then Perry reads Briony live. The guilt when she stops doing. The family verdict on the man in the Ferrari. The star pattern that stops her delegating. By the end, her pattern is a business that runs without her. Yours can do the same.

What's in your subconscious?

Why do some businesses grow effortlessly while others struggle?

Most people that start businesses don't start businesses. They build themselves jobs. The electrician finishes his apprenticeship, looks at his boss, and starts his own operation. Within a year he's working 60 to 70 hours a week, earning less than a wage, and he is now the roadblock to scale. A real wealth vehicle has leverage, scale, continuity income, and passive elements. The owner works in their top two or three traits. People and systems do the rest. Think Branson: the idea is his, the execution isn't, and his calendar is free for the two things only he can do — strategy and relationships.

What does school actually train you to do?

Trade time for money. The education system is excellent at building expertise and hopeless at building wealth creators — it was designed to produce workers for the people who control workers. The lawyer is stuck in the same trap as the tradesman; he just sells his hours for more. Wealth creators think differently: they control resources — people, capital, systems — that generate wealth separately from their own hands. Run that model against anyone who has created real wealth and see if it holds.

What's the most common subconscious pattern that keeps people poor?

Two of them. Hard work as identity, and deservability. Money is like air — there is no morality ascribed to it. But almost half the population is anti-wealth without knowing it. If your family sneered at the man in the Ferrari, your subconscious recorded the rule: money made easily makes you one of them. So your conscious mind chases easier income while your subconscious calls it cheating. The subconscious wins. Every time.

How do you find out what's in your subconscious?

Watch the body, not the story. Try taking fifteen hours a week just to think and strategise — the guilt that comes up is the programming talking. Notice the breath you hold when your status is questioned. Notice the resistance when you're asked to hand work to your team. In the episode this happens live: Briony agrees intellectually with every idea, and her body argues back within seconds. That gap is the map.

Can a technician become a wealth creator?

Yes. The programming was installed; it isn't who you are. But change requires facing the uncomfortable emotions that hold the pattern in place — the guilt, the low self-worth, the fear of not being seen. In the final segment Perry traces Briony's need to stay central in her business back to a childhood pattern — performing to be seen — and then shows the exact play for converting it: make your team the stars, put your name on their training, and let the machine carry your status instead of your hands.

Questions people ask

What is the Wealth Savant Show?
A weekly show where the host draws unseen questions from two jars — technical and patterns — and Perry Mardon answers live, then reads a guest's wealth pattern on air. No scripts, no prep, one take.

What is a wealth pattern?
A subconscious program, usually installed in childhood, that determines how much wealth a person allows themselves to create — regardless of what they consciously want.

Who is Perry Mardon?
Perry Mardon is a subconscious pattern specialist who has spent decades advising ultra-wealthy business owners and investors — in the room as advisor, sounding board, and diagnostic partner.

The Great Book of Wealth holds all of this — the titan strategies and the subconscious work to execute them.
Get the book

Full transcript

Wealth Savant Show, episode 1. Recorded 14 July 2026. Runtime 1:03:58. Timestamps are approximate. Lightly machine-transcribed; the audio is the record.

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Ladies and gentlemen, this is the Wealth Savant Show in action. This is Perry literally reading me, calling me out of my patterns, and you know, it's a lot, but all of the information I've had could literally be life-changing, and I can feel that. I can feel it. I can feel it. Welcome to the Wealth Savant Show. I'm Briony Winchester and this is Perry Mardon. Perry has a fairly unusual skill in the ability to see what other people can't see. In the Wealth Savant Show, we have 4 very distinct sections. Number 1, we ask Perry a technical question. Number 2, we ask Perry a patterns question. Number 3, he's going to read a special guest every week and help them with their wealth desire challenges. And number 4, I get to ask whatever I want. My favorite part. So welcome, Perry. Let's get started and see what you know. I have my little jars here, technical questions and patterns questions, and we're going to ask a technical question first. The best part about the questions is neither Perry nor I have seen them before, so everything you're seeing is happening in real time. And let's get started. Technical question for you, Perry, around wealth. Why do some businesses seem to grow effortlessly while others constantly struggle?

Well, it would be wrong of me to give a simplified answer to that, so I'm going to do that question justice, because there are a whole bunch of factors that come into play in building wealth creation vehicles, businesses or investment vehicles. And we can separate them into, say, tactical versus subconscious, which is what I'll do. It's the easiest way to probably communicate this. And I'm going to do this in a particular way. So first of all, most people that start businesses don't start businesses. They build themselves jobs. And that's because of the way that they are programmed to think. It's also because of their technical knowledge, which is fairly low when it comes to building a business. So, case in point, and you might even identify with this, you know, you have— I'm already nodding. Yeah, expertise or some knowledge. But we'll just transition this into a very easy-to-understand example. You're an electrician. You're doing an electrical apprenticeship. And one day after you finish your apprenticeship, you still work for your boss and you look at your boss and you think, God, this guy knows nothing. I could run my own business. You've got expertise and skills and you go, OK, I'm not going to work for others. I'm going to go and I'm going to start a business. Now, of course, they are starting a business technically. They have an ABN number. Here in Australia, that's what we call it. But what they're doing is they're just translating their particular view of wealth creation, which is, I trade time for money. They all do it. So, I'm going to build a business. I'm going to be the electrician. I'm going to start doing the books. I'm going to start doing the marketing and advertising. Within a year, they're working 60 to 70 hours a week, probably earning less than they would in a job, and they're now a roadblock to what we call scale.

Well, that's one example of a business that's not a great example of a business because you can't sell that business for a lot of money. It's missing certain elements. So, a good wealth creation vehicle would have leverage. You'd have scale, which I can define for you. You would have continuity income. You would have passive elements to income. They are completely opposite to, I'm going to go and I'm the one that's the doer. I'm the one that's trading my time for money. I'm the one that's doing the bookkeeping. I'm the one that's delivering the service to the client, or any form of that form of thinking. So I'll just shortcut this now to answer that question. So technically, most people that have gone through the education system will build businesses that keep them trapped. And that's a combination of the worker thinking that anyone from the working, middle, or professional classes has been programmed in. And that's actually worth digging into if you want to.

Yeah, definitely. I mean, when you said people who start businesses are just building themselves a job, you're right, because you go from just doing low-level job into I'm now the manager of my own business job, which is twice as hard and twice as stressful and takes twice the amount of time. But what— yeah, exactly what you're saying is trading time for money. Is that something that we're taught at school?

Of course, and you know, I'm a thinker, and as a thinker, I look at everything and I question it. So as an example, most people have just entered a school system based on what their parents have told them, and what parents tell their kids is that the safest way to create wealth is to get a good education and get a good job. Now, that's a lie, which is really easy to work out, and that system of education, which was set up on a lie, was designed to service the people that created the education system, and that still stands to this day. So what do I mean by that? And we've got to separate here, by the way, that education system is incredible for creating expertise. If I want to be a great scientist, I want to go and get educated, right? So I'm not knocking the education system, but we're being lied to about what it's for. It is the slowest way and the least safe way to create wealth. Your parents told you to go to school. Let's go do this now. Why did your parents tell you to go to school? Let me stop telling you what I think. Let's have a look at something. Why were you told to go to school? Because everyone else does. But also, is it illegal to not send your kids to school? Again, this is not about not sending your kids to school. All right, I'm going to step back. I've worked with thousands upon thousands of business owners and investors. You know that about me. Yeah. Okay. And these business owners come to me, many of them have quite reasonable IQs. They're smart human beings. However, the school system ensures they can't create wealth. The very fact that they went through the school system stops them creating wealth. Now, I can see your face as you push back on this. It's really easy to understand. Okay, so I'll keep working with you. Do you want to have an inspection of that? See if what I'm saying is true. So let's be clear here again, the school system is incredible for learning information, it's incredible for developing

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...and expertise in a subject. It will make you a low-level wealth creator. Okay, now why? Because anyone that's gone through that system is subconsciously programmed to be a worker ant in someone else's wealth creation system. The school system is a machine that pumps out workers for those that control workers. The people that control workers don't think like workers. The people that control workers I have worked with. I have worked for the ultra-wealthy. You know that. It's where I learned all this stuff. The ultra-wealthy, who traditionally were the ones that set up the school system, do not think like the people that went through the school system. Okay, case in point. A lawyer comes to me. A lawyer says, I've got this business, Perry, I want help with the business. The lawyer is stuck in the same business location as the working-class person that went through the same schooling system. The lawyer, he just got trained in an expertise that he sells for more dollars per hour. But he is so trained in his thinking that he can't even see. Okay, now, and I'll dig into that if you want, fully. And also, it's really important when I call people worker slaves and worker ants, I'm not having a go at people that work and have jobs. But when we're talking about this subject, it's really important to be very, very clear. In the same way, I have said the education system is great for developing expertise. It is hopeless for creating wealth creators. And a wealth creator that went through the education system and they've gone and done all kinds of courses and they know how to scale a business will struggle because of how they've been trained to think in the education system. The education system undermines wealth creators, and it's great for creating expertise.

Right, get it. Yes. Okay, so the schooling system, I've come back to saying, see, I started to think about this when I was younger. And when I was younger, because I was studying my uncle and certain people, I could see what they were doing to run businesses. And I was thinking, why did my parents not say to me when I was younger, Perry, what business are you going to start? What investments are you going to get into? Because starting a business is easy. Very easy. Okay, does that make sense? But why didn't my parents tell me that? So I'm going to go to you. Why did your parents just say, you go to school? What was their reason for sending you to school? They had a story about it. What was the story? The story is, yeah, you go to school, get an education, get a good job, and the only way you make money is to climb, like, a career ladder, and when you're at the top, that's when you earn the most money. Okay. See, that's just rubbish. Okay? So, how do you create wealth? You create a set of resources that operate independently from you that create wealth. You create a system that generates wealth automatically, separate from you. Okay. The ultra-wealthy that I worked with, they were controllers of resources. I am a controller of resources. Controllers of resources control resources, and resources are human capital, human beings, capital — that's money to invest — systems development, process development. I could go on and on and on. That's wealth creation. Now, run my model against anyone that's created real wealth and see if this is true. So you've just said the opposite. Right? Now, we can even do the maths. So you were told a lie. You were told a lie, and let's dig into this lie even further. Now, again, I'm not having a go at people that have jobs. It's not what it's about. But if you talk about wealth creating, if you're a business person, I must communicate in this way. Your schooling system has not helped you. It's undermined wealth creation, because you were trained to be a resource.

Now let's do the maths. So basically you're asked to invest, what, 60 hours a week once you've gone through all your training and your school system to earn a wage. You put money away, you invest, and you retire when you're— right, then you're supposed to have a good life. And you can enjoy the money when you're too old to go anywhere or do anything. Yeah, correct, right. Well, I work with entrepreneurs. Proper entrepreneurs that have not been controlled by the education system, and they just think completely differently. So they understand that that is not a way to create wealth. They also understand that's risky. It's not good for your life. Okay, now again, if someone's watching this and you're a biologist and you love biology and you're working 50 hours a week for the CSIRO, good on you. That's fantastic. That's actually wonderful. So again, I have no issue with the job. But if you're here talking to me and we're talking about wealth creation, we're talking about business, we're talking about investing, school ruins you in how you think. Okay. And don't— I'll challenge you now. I know that you'll be stuck on a level of wealth creation because of your schooling system and how you've been trained to think. I'm going to show you something that I work with every day. Okay, every day. So the typical business owner that we just talked about before that is trained to trade dollars for hours — they were told that by their parents to go and learn that education because it was a safe way of creating wealth, which is a lie. They were better off saying it will help you learn information but it won't help you create wealth. Okay. Look at you. You don't even like me. That's fine by me. I don't care. I'm the one that works with people all the time. Okay. So let's just look at something else. I easily enjoy money that just comes to me from the assets that I create. I love making money from that. Okay. So that's money that I make because I produce something once that sells over and over and over and over and over and over again. Okay, now to do that, I must extrapolate who I am. I have people that work for me so I don't have to do the work. So my basic premise is, what system can do this for me, or what person can do this for me so I don't have to? Okay, what do you think of that as a stance? Oh, like it's clever. It's the opposite to how I think. Correct. Okay. So what that means — by the way, everyone needs to know, I only learned this because I grew up in this matrix of a world where we're told all sorts of things that we don't question. Well, I happen to question them, and I happen to have an incredible amount of

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...diversity. So even though I was trained into a working or middle-class New Zealand upbringing, I, at a young age, got access to the super wealthy. And I could see clearly what the super wealthy thought and what my parents were telling me. And I was like, I could see the discrepancy. I could basically take that into every model. I can take a religious model. I've been told all kinds of things about religion. It doesn't take half a brain to— you know, I'm going to be honest with you, I've pretty much worked out everything I've been told is a lie. Sorry for swearing. Everything I've been told about what life is and what we are, it's a lie. It's all set up to benefit whoever makes the rules, always. Just like the schooling system was set up to benefit those that were making the rules. This is a whole episode for later. Everything is a lie. Can we just come back to that? Yeah, I know, my mic blew up. Okay, great.

So just come back to that. Okay, who will do this for me so I don't have to? What system will do this for me so I don't have to? Because I'm not trained as a doer. You're trained as a doer, and you love doing, and you love the validation of doing, because you're trained as a good worker. Okay, let me step back. Yeah, yeah, I love you guys. Okay, great, great, great. Okay, now I understand that I make my money from strategy and intelligence. There's more to why I make money, but it's strategy and intelligence that I'm paid for. I'm paid for by my clients, my ability to read people and strategy and intelligence. Okay, so if I'm paid for strategy and intelligence, I need to be sitting around thinking a lot. Is that true? If my money comes from thinking, what would be the most important asset to develop for me if money-making was from thinking? Yeah, thinking. Thinking, correct. Thinking, reading. I don't have time for that. Yeah, correct. If I ask you to take 15 hours off a week, you'll feel guilt, you'll feel shame. I know all the emotions that you will feel. Because you're trained as a doer. I was also trained as a doer, but I spent time working with the ultra-wealthy and then coaching the ultra-wealthy. And so you end up with a different perspective. They taught me what I didn't know and what I wasn't trained to know. You can take that. And how do I get onto them? Can you give me their number? Well, you're learning this stuff here. If you ask me, you're learning what they taught me.

Back to our question. Some businesses grow effortlessly because they're built by wealth creators who aren't tied to the output. That's a very smart thing to say. Yeah. So usually, typically, the wealth creator will work in only 2 or 3 of their strengths. I learnt this early. As an example, just to show you, I'll go to a company that I'm working with at the moment. His main asset to that business, like me, is his intelligence and strategic nous as a true wealth creator. So most business owners don't know a lot about people, obviously. They're not psychologists. I went trained in that. So, I'm effective for companies because of my strategic knowledge about how to grow a business through technician stage. You're in technician stage, trading time for money, thinking like a technician trained through a school system. Conductor stage where you're moving and you're starting to build your team out, build your systems out. You're starting to work on your business, not in your business. That's how it was traditionally communicated. Sorry. I just got a big spike of love. I'm telling you, I just got a big spike of love just out of nowhere. Anyway, I'm weird. Everybody knows that. Then the next stage is independent. What we call independent stage.

Okay, so I'll go to independent stage and I'll map out what I'm sharing with you. So, independent stage, that business owner might be sitting retiring or they might go to build another business, but free time is really important to them. But it's not free time for laziness, it's free time because they're strategizing. They're working out how to build the business. They're working out where the next level of profit is. Another form you can use is that they have their investor hat on, their CEO hat on. Okay, good. I'm getting a lot of information in here. So you will have a technician hat because you went through a schooling system and you've learned to trade time for money. You wear a technician hat. You think business is doing. Right, beautiful. Well, they don't think of business as doing. Thinking and thinking smart is where money is made, but only when it's implemented. So who implements it? Well, they have team to implement. So to free them up for their top 2 to 3 traits — now let's add something else in. They're not just thinking, they're now building relationship. Think Richard Branson. Richard Branson, he's not working in the machine he's building. He's got the idea concept that's being executed and implemented by really good people. And he's got free time for thinking and strategizing. And he's got free time to go and see a potential partner in England that only he should be dealing with. So, if he's working in the business, he's costing himself millions upon millions of dollars a year. So, just bring this back. So, I'm working with a business owner. And he has that form of thinking. And my job is now to help him with strategy to build his team and his systems out so he can just be more like the Richard Branson in his top 2 or 3 money-making traits. Now, this is why wealth creators are always free to make a lot of money because they're executing off the back of really well-thought-out ideas with people and systems that are capable of executing at some form of speed. Okay, now you will even notice the way that I'm communicating. You're probably going to sleep right now. It's like, oh my God, this business person. No, no, I'm fascinated. No, because I want it. Yeah, that's right. So most local plumbers, anyone that's listening to this that's got a normal business, they need to hear this because you need to be bringing in some of what the super wealthy just do into your business so you get free time and the wealth. Can I go from being a technician into a wealth creator, or are you just kind of either born a wealth creator or not? Right, well, that's a great question. I meant to be asking a pattern question, but I thought I'd— That's okay. We can just

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If you want to ask this question, this is a very profound question. I'm just relaxing a little bit. Okay, I'm shifting gears in a way. I'm shifting gears because you're asking me something about human beings. Can you share what you've seen of me when I work with human beings? You've seen me work with a lot of people. I'm just preparing something here. Like, what do you observe about me and my knowledge of people? As I said at the beginning of the show, you can see things that other people can't. And so even if I'm telling you something that I believe to be true, you can see the real truth that's coming almost from my subconscious. And it's at times different to what I believe is true. So I've seen you, yeah, get to a place of truth that most people can't get to. Correct. And have you experienced when you might not believe what I've told you? Oh, yeah. And then in 6 months' time you go, God, he was so correct. Correct. Which time? Yeah. And I get so defensive at the time. Well, that's not true. That's not true. And then, yeah, later— My life. Yeah. I don't like that part of my life. That's the burden I carry. Do you understand that? Yeah. So I see so much. But I see what people aren't ready to hear or know about themselves, even though it's true. But back to your question. People don't know what I know. So you know and get a glimpse of what I know. And it's important to say that, you know, I lived in Byron for years until I couldn't wait to get out of there. But, you know, there's plenty of hippies and alternative types there that I could go and tell them and show them, and they easily believe that I read people. But I do read people, you know that. And I've worked with rationalists. Rationalist thinkers who would never believe that what I do is possible, and you know that, you've met them, you've seen me, their eyes drop because I know what I know about people. And this has come from years of deep inner work.

Okay, so to answer your question, anyone can change. And there's a really good frame. Everyone has an ego. They think they're the ego. They've been identified as the ego. We all have it. We need one. It's part of the operating system. And that ego is trained into forms of thinking. So as an example, you're trained to be a doer. Let's just take— this is great, actually. We'll use what we were using before. Okay, so if I asked you, you heard intellectually that maybe if you took 10 hours out of a week just to think and strategize and learn some of the stuff that I'm talking about, you could probably intellectually say, yeah, I'd love to do that. Would you? Would you intellectually say, I'd like to do that? Yeah, yeah, 100%. Right, right. But if I ask you to do it, this is what's going to happen. You're going to feel so much guilt. And you might say, intellectually, this week I'm going to take 10, 15 hours off. Every week from now I'm going to take 10, 15 hours off to think. Okay? Now, you've got your personal circumstances, but just— I guarantee your mind will start going, oh no, I've got to do that, I've got to do that, I've got to do this. And you'd come up with all these reasons. Is that true? Yeah, like the thought of taking that much time is already triggering me. Okay, what's it triggering? I feel guilty. I feel guilty. Yeah, great. Because you're controlled. Anyway, but yeah, you're controlled. Okay, just watch this. Okay, so intellectually, to learn that strategic knowledge is going to make you a better wealth creator. That's fairly easy to work out. But the moment that you go to push against your programming, guilt comes up. Now, what would the guilt say? Just have a look at this. This will unfold many things. What are you doing? You're wasting time. You're useless. Go and do something productive. There's like 3 loads of washing that need to be done and a story that needs to be written. Yeah, a to-do list. Yeah, great. I was about to ask you. Have you ever noticed that when you finish your to-do list, you feel satisfied? I don't think I've ever finished my to-do list. No, of course you haven't. Great. But how do you feel when you've got mostly through it, through the day? Like I should finish it. Yeah, great, great.

Okay, so can you see that the first step to building a machine that creates wealth for you would be to take time off to strategize what that machine would be? Yeah, yeah, I see that. Right, right. So instead of doing that, you'll feel guilty because you're not doing now. Okay. So your mind tells you all these stories. Now I can go to your parents. Your parents also reinforce the stories. In fact, I'm right there right now. Okay, I'll go do it. Want me to? Yeah. First of all, so when you were a child in the environment, working was really, really important. It had to be. Actually, it had to be. Now, but I want to go into some of the modelling. So working hard was really, really important. However, in your family background, there is, we will never be wealthy, and an anti-wealth sentiment. Okay, does this make sense to you? Now, when I say an anti-wealth sentiment, if someone drove past your parents' place when they were younger in a Ferrari and got out, okay, and that person was a stockbroker, what would the parents say? Oh, like, look at this flashy idiot. Thank you. Who does he think he is? Yeah. Okay, great. So here's young Bree, she's overhearing that, and what's she deciding about how you're allowed to make wealth and money? That you're a show-off idiot if you've got money. Yeah, okay, but what do your parents think about what he did to get the money? He's a share trader. He provides no seemingly value to the world. He's an options trader. And he's bought the house down the road and he's got a Ferrari. They just think that he's lazy and that he's lucky and that he probably won the lotto or he hasn't worked hard a day in his life. Oh yeah, he hasn't worked hard a day in his life. Yes. Right, yeah, okay. Look how easy that rolls out. Is that sitting in your subconscious? Well, you know it is. Here's you intellectually saying, oh God, what Perry's talking about is really interesting. God, I'd like that. Then your body, your subconscious is going, no way. I'm not going to be one of those wankers. It's not right to earn money so easily. I'm going to work. It's just an actual gravitational pull. Now, this is what will happen. This is what I was trying to tell you before. See, the subconscious is more powerful than the conscious mind. People don't know what's in their subconscious.

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...programmed with all this stuff. I could tell you thousands of stories of people I have worked with to have their businesses run freely and independently of them and the subconscious stuff that comes up. Want me to share one? Do you want to take it out of here? You're the boss. Well, I want to— here's our— I'll grab a pattern question from the jar. Okay, look at you. It says, what's the most common subconscious pattern that keeps people poor? I'd name 2. The working one's the big one, and deservability's the other one. Deservability. And because I'm in a deep-thinking mood— I'm never in a deep-thinking mood. Oh, God. I can't believe I just said that's actually in my subconscious, isn't it? Yeah, yeah. I think they called it a Freudian slip. They didn't call it a Jungian slip. They called it a Freudian slip. Okay. Yes. Sorry, answer the question. So, hard work and deservability. Okay. This is hilarious in a way. I want to approach this in a couple of different ways. So, the first one is this. Truly wealthy people just don't have belief systems about money or work. Okay, what does that mean? See how there's air breathing here? It's just there, it's just air. And money is just money. There's no morality ascribed to air, there's no morality ascribed to money. Does this make sense to you? Yes, no emotion? There's no emotion, no. But everyone — sex, one of your favorite subjects, Bree, sex and money — people have so many beliefs around, so many complicated— it's like they've got an internal subconscious complicated relationship with these kind of things. It's bizarre to me, okay?

So, as an example, almost half, maybe even more than half the population are anti-wealth. It's just quite classic. They've got beliefs about wealth. They've got beliefs about people that are wealthy. It's just insane what I see inside of people. I'm just flashing back to Ferrari guy. The belief is that he hasn't worked hard a day in his life and he's a show-off idiot. Correct. So subconsciously, do you think you want to be like him? No. No, okay, great. Now, just to show you how strong this is, if you become him, based on what your parents told you, who are you going to be rejected by? Yeah, my family. Okay. Now, you know I'm not a materialist, right? This is very interesting. Well, I'm just not. I like things, you know that. But that's also part and parcel. Money is money. It's just energy. So there's no morality to it, right? When people go, look at these rich people, they're immoral — I mean, how unintelligent are you to think that? To ascribe an entire belief and value system to an entire group of people, right? Sorry. Oh my God, you make it seem so ridiculous. Oh, it's just ridiculous. Sorry, it's like I said to you before, the burden of when you understand things and see things — the world looks like a place of Looney Tunes. I observe leaders that seem so deeply unintelligent, so deeply disconnected from wisdom. Sorry, it looks like this planet at the moment is run by cartoon characters. That's how it is to me. So true. Anyway, let's keep going.

So, factors like deservability. Okay. At the moment, I'm working with a group of entrepreneurs, and again, all university trained. If I say to them, look, can you— instead of you doing it, you'll make more money if you stop doing that so you can spend time in your highest-dollar productive activities. You'll make more money and you'll make it faster. And up here they go, yeah, but the body goes, no way, no way, because the body says, I don't want it easier. And people listen to this going, this is nuts, Perry, what you're talking about. Yeah, it is nuts. You don't know what's in your subconscious while you stand there telling me what your story is, but the subconscious has these other beliefs that people don't see. So most of them are going, no, that'll make it too easy. They're full of that conditioning. We're not supposed to make money easy. We're supposed to work 40 hours a week for it. 40 hours a week. Yeah, right. That's programmed to time, just subconsciously.

But I'm sorry, isn't the whole point of subconscious, like, you can't access it? So how the hell am I going to know that I'm saying one thing and my body is saying— why have you said my body says another thing? That's very easy. In fact, I also want to clarify something else I said earlier. Because you've asked 2 questions, I'm going to jump to that one. How do you know what's in your subconscious? And the first one is, can someone change their programming? That was the early one which I started to answer but didn't answer fully. So we started to investigate some of the things you've been programmed with. So we saw that you would feel guilty taking time off, even if it's advantageous to you as a wealth creator. Okay. Yes, it is easy to change if you are willing to confront the uncomfortable emotions that control you. Let's break that down before I answer the next one. Do you want me to break that down? Yes, please. Okay, so I'm excited about getting some time off in a couple of weeks, and I'm excited because that time will be used to come up with far better ideas for making money. And once I have those ideas, I will use systems or people to implement those ideas. What's happening in your body right now, by the way, as I say this? That will help me with the next question. There's a recognition that when I do give myself space and time, I come up with brilliant ideas. Beautiful. Correct. Right. So see that. So when you don't give yourself that space, that doesn't happen because you're in worker mode, doer mode, trained in school mode. Right. Beautiful. You will feel guilty because that's dreaming. Somehow thinking is dreaming. It's not real work, see, because you're trained as a resource to work in my businesses. But if you're thinking, I want to employ

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...because you're going to work 40 hours a week and do all my design stuff and everything. Do you see how this works? Yeah. I don't think like you and I need you. I'm actually glad you went through the school system. I'm glad that you think that way because now I can employ you for 40 hours a week and you're going to love that because you're trained to be that. It will undermine your creative spirit, your entrepreneurial potential to fulfill the doer role. Great. Good. Okay, so I'm still answering these questions. Good recognition, by the way. But what you experience as guilt is designed to control you. Okay, your own guilt. Your parents needed you to conform to the thinking structures of the working-class environment you were brought up in. Great. Now, this is the same for the middle class, the professional class. Everyone is controlled to conform to the values and the beliefs of the hierarchy. In your particular hierarchy, earning money easily would have been seen as a suspicious activity because the only people that earned that money — I grew up in the same environment — were crooks. Okay? Or you're up to shady stuff. So the drug dealer could have lots of money and everyone knew they were a drug dealer. Is that true? Yes. Thank you. Right. Okay. So to get you to conform, we have to get you to agree to our value system. And when you disagree with the value system of the working-class environment you grew up in, you will feel guilt.

Okay, so I said anyone can change if they're willing to face the uncomfortable feelings that control them. As an example, taking time off for you would bring up a deep sense of low self-worth that you get to escape when you work hard. Now, you're holding your breath. Is what I said true or not true? Yeah, it's mean, but it's true. Probably true. Why is it mean? Because you're telling me I've got low self-worth. That's quite confronting to actually think about. Beautiful. It's a good thing to think about. Most people don't want to think about it. That's the problem with being around me. You will be forced to think about the things that you don't want to think about. And if you don't want to think about them, you can't get what you say you want. And if you want to get what you say you want, you will have to think about these things, won't you? Yep. Right. Okay. And when I talked about low self-worth, pretty much all human beings have low self-worth on this planet. God, that's a statement. Even wealth creators? Let me explain. I'll work with you. Do you want me to work with you? Yes, because that was our third section. Sorry, I'm undermining you today because I'm reading you. I'm all over the shop. Our third section was, yes, you get to read me and my wealth challenges, but you've been doing it the whole time, so yes.

Well, we can start to— even with myself, I'm talking about my own upbringing. Okay. So, I'm going to make this universal so you're not uncomfortable as we communicate about this. Let me look at a reality that very few people will arrive at. The reality looks like this: as an individual, you don't look up at people and you don't look down on anyone. You just love them. Okay. Now, there's plenty of people that act that. We've just gone through a whole period of time where we have watched millions of people virtue signaling their goodness — I won't get into that — while demonizing everyone that they don't like, and they use -ism words to avoid conversation and deep thinking, and they're simplistic thinkers. Okay, right, so true love's a bit different. True love means that you love people, you accept people's weaknesses. And to arrive at this state, you must have love for yourself. Now, what does love for yourself look like? It means that there's no games to play. It means that you don't posture or show people things so you can feel good about yourself. Okay, let's just stay here for a second. Look at the competitive nature of society. Look at marketing. Look at what you're sold. Why do people go to status so easily? When they go to status, they get to escape their deepest feelings about themselves. Does this make sense?

Let's take something as simple as buying a car. What's the car you dream of having? Range Rover. Okay, Range Rover. Beautiful. Now, we can love a Range Rover because a Range Rover is a very beautiful piece of engineering. Now, I've just looked at you and there's something else going on. You're holding your breath. Okay. So, we could say if someone had bought a Land Rover who just loved incredible engineering — I remember having one. It was one of my favorite cars ever. It was very expensive to run. I remember that because when it broke down, it was really, really expensive. And I absolutely loved the engineering, the way the doors closed. In fact, one of my mates does ads for Saatchi and Saatchi. And he said they'd capture in the ad the way a Volkswagen or a BMW door closes compared to a Japanese car. He said you can tell from the clunk the quality of engineering. Great, okay. So you can see that someone could love it for that. That's not why most people love the idea of a Range Rover. Now, do you know the real reason that people love the idea of a Land Rover or a Range Rover? Because it says I've got money. Ah, yeah, it could be that. Right, right. Whatever, yeah, it appeals to that image. So I'll bring it to you. If you watch the advert for it— I find car adverts just ridiculous.

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...showing this outdoors guy and he's come out of the office in his Land Rover and he's got his surfboards on his roof and somehow there's a beautiful girl — really? Am I that— I know, okay, great. I only want one because it's what the celebrities drive. Correct. Okay. Now have a look at this. So for a moment — what are you hoping to feel? Why do you want to show people you've got money? To try to look successful. Yeah, great. Beautiful. See how you get a nice smile on? Well, this is normal. I understand this is normal for people, okay? Right. Great. So, can you see there's a whole bunch of things wrapped up in that? Yeah. What do you get to escape from that? Yeah, this feeling that I'm a loser or not successful. Right. Yeah.

So I've been driving around in this car — I don't even want to share things like this — I've been driving around in this car that my kids used. And it's just an old Subaru. And it's got rust. It's what the kids went surfing out of. We used to buy the kids cars so they didn't ruin the good cars. And I'll just drive these old diesels. And sometimes my wife says to me, you know — what interim CEO who worked for these companies just drives around like that? But anyway, you get where I don't care. Just so you understand how I see things. I never used to be like this because I had low self-worth like everybody else. I don't find anything appealing about it — I don't even think like that. You can probably see I can't comprehend that — my life is not going to be any different really between driving that old bomb and driving a nice car. And I've had them, I've had nice cars, right? You get me? That's just how my mind thinks. I'm actually thinking about going and getting a Toyota Hilux, a nice one like my mates have. And maybe I'll drive around and — I feel like a working guy now, like back in my teenage youth or something. You think you're a tradie. Whatever, you get what I mean? I don't care. And I'm looking at that because they're beautiful cars, it's practical, it's for me to work on the property because we have steep properties. And by the way, people listening to this are going, what's this got to do with wealth creation? I'm going to show you exactly what it's got to do with wealth creation.

All right. Okay. So see how you want that for your image and it'll get you to escape. Okay. Now I guarantee you perceive that you will feel better about yourself driving the Land Rover compared to what else? An old Mini. Well, yeah, I currently have a Toyota Kluger. Oh yeah. How do you feel about yourself? Like I'm a soccer mum? Yeah, great, great. So it doesn't fit this image you want to portray? No, not at all. Not even close. Right, right. What are you addicted to? And what are you running from with that? God, we're like Buddhists now, aren't we? I'm addicted to attention. Beautiful. Wonderful. And that's great. And you know what, Bree? It's so wonderful that you communicate that in the way that you do communicate it, because are you any different to everyone else you know? I work much harder at getting attention than most people. Well, you're good at it. Great. Yeah.

I have a question for you. If you didn't want attention — because you have a natural gravitational pull to people, I'm actually interested in this. So all right, ladies and gentlemen, we need to wind it up. Yeah. I'm going to step it back just for a quick second. And I will bring it to a wealth creation element. I'm basically saying, years ago when I wanted attention, I wanted attention so I could feel solid. I could feel like a somebody. And I wanted to feel like a somebody because I felt like a nobody. That's the real reason. So truthfully, I felt like I was not good enough. I had low self-worth, low self-esteem. And those people that are watching this telling me they don't have that — you don't even know what's in your subconscious. And I understand the human condition. So you are full of low self-worth or low self-esteem until you're not. Okay, and you know when you're not. Because then you love. Okay, so if I feel bad about myself, I'm going to have to fix my identity up, aren't I? I'm going to have to display an identity out to the world. And I will want to paint that identity up in a Range Rover, not in a Morris Minor. But if you didn't need to fix up an identity, how would you be feeling when you drove down the road in the Morris Minor? You wouldn't care. You wouldn't care.

Okay, now we're going to do something really interesting to finish this off. Now I've triggered you and pushed you. I think I have, haven't I? This whole episode has been triggering. Okay, great. Okay, so what's that got to do with wealth creation? Anyone that is involved in identity will not be a strategic wealth creator. Wealth creation requires intelligence strategically, and it requires the actions required to create wealth. That's all. Hear me? Any desire for identity will get you stuck. Case in point, based on what we've talked about today, as an exit so you can go away and defrag. Okay, so how would that show up for you in your business? How would it be advantageous to you to leverage yourself so you didn't have to do so much? Yeah, it'd be amazing. I don't know how to. Amazing. No, because everything that you're involved with, you have to be involved with, don't you? Yep. Do you have to be involved in that? How much do you have to control everything you're involved with in your business? Yeah, all of it. Okay, now let's stay with this. If I was your manager and I'm coaching you, I understand that you have a personality that's addicted to people. Is that true? Yeah. Okay. I would also say, even if you didn't need to use that to get attention, that personality would still happen naturally.

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...I was here before, my personality didn't change, but I just observed that I didn't care what people thought of me. I didn't have to put something on to get someone to think of me a particular way. When I had low self-worth, that's why I kind of needed to be seen. Okay? The ego's game gets peppered with neediness, but anyway, that's another conversation. Beautiful. Always looking. Am I being looked at? Am I good enough? Am I acceptable? Am I a winner? Am I special? My big one is, am I special? Special, yeah, great, okay. So what I know is that you're deeply afraid of being abandoned if you're not noticed. So your way of getting noticed as a child— not being seen. All right, sorry. We're going to go. I can't help myself. I'm here now. It's coming to me. So I'm going to do it and finish it off. Okay, so as a child, when you didn't get seen by certain adults, you had to create a performance to get seen. And you could become a performer to get attention from a primary caregiver. Does that make sense to you? God, Perry, this is a lot. But— you said you wanted to meet me. Is it true? I don't know. Yeah, I think so. I've got to go into it and it feels uncomfortable to go into it, but probably. You might want to rethink how we do the podcast. I know. We're definitely getting a guest next episode. Yeah, he's going to be here. And I'm just going to ask really generic questions that don't involve ego or attention or Range Rovers.

No, but I'm going to finish off with this for you. See, the only reason I can talk about this — I own all those things in myself and my past. So I don't feel uncomfortable. I will ask you a question. Was one person in your family hard to reach emotionally? Yep. They were more shut off. Emotionally, and you as a child needed connection. Needed it. It was actually true. Your type of person needs connection. Needs it. Yeah, true. And did you get frustrated that you couldn't connect to this person? Yeah. And how did you feel about yourself when you couldn't connect to this person? You have to be specific. Oh, just like I was nobody. Thank you. You've just done incredible work and I would like you to reframe this. So anything that I point out on you, I'm willing to point out on myself publicly. Okay? So, as a child, you couldn't reach a particular person because they're different to you. They were shut down and you felt like nobody. You now must be a somebody. So you have a childhood pattern playing out that wants to be seen so you can fill the void of the love that you perceived you haven't received. It's a primary pattern from the way you bonded with the primary caregiver. Okay. Now, again, if I asked you to start handing certain things on to staff or team, you won't want to — because you won't be seen. So does this make sense? Yes. I don't want to delegate because I want to be the star. The star. Absolutely.

Okay. And what that means is, if you ran a salon — I love using hair salons, and you're a perfect person to use for a hair salon. This is you. You'll be the star stylist, okay? And if you've got other girls on, subconsciously you won't want them to outperform you. You will compete against them. Is that true? Yes. Subconsciously? Yes. You will start to fault-find in them. Do you know that? Yeah, I can acknowledge that, yep. Beautiful. So can I from my past, okay? Now, if you don't acknowledge this, even though it's uncomfortable — you're angry, but if you don't acknowledge this, can you create the wealth you want? No, no chance. Okay. Now, I want to show you something. Finish with this. I'm aware of time. See, I would want to use your star profile. So I would want to turn you into the star. But I would want to leverage that stardom in a way that created scalable businesses. So if you were the head stylist and the owner of the salon and you were the star stylist and you've got 4 girls on, what I want you to do is to start to step out of that business and make them the stars. Now, first of all, would that make you more money? Yes. More ease? Yes. Right. What's your subconscious saying to that, though? Yeah, it feels uncomfortable. I don't want to do it. Thank you. And by the way, when you asked how do you find out about your subconscious — you're doing it right now. So we're answering the second question. I've got you present in your body and you can't deny your body's reactions. Most people are in their head, disconnected from body.

Okay, you ready? So we'll just finish here. So can you see that that would be the right thing to do? But what I'd also want to do — this will help you, you'll now get a little titillating kick. Here's the titillating kick. To do that, I must say: superstar Bree, superstar salon owner who works with all the great stars — I've trained these girls. They've been trained by me. Okay. This now transfers your star status into your money-making machine. You can't do that yet because you're trained as a worker and you're addicted to stardom and being needed. Therefore, you can't have a business that runs separate from you. It's pretty simple. You got me.

Ladies and gentlemen, this is the Wealth Savant Show in action. This is Perry literally reading me, calling me out of my patterns. And you know, it's a lot, but all of the information I've had could literally be life-changing, and I can feel that. I can feel it. I can feel it. That is episode 1 done. Perry, you could talk for hours, but I'm cutting you off. Keep it for episode 2. We'll be back with more of the Wealth Savant Show.